Ronika - Principle

Following the massive success of her 2014 debut album, Selectadisc, Nottingham-born, London-based singer/songwriter and producer Veronica Sampson, aka Ronika has today announced details for her forthcoming sophomore album, Lose My Cool, which is due out on January 20th via RecordShop. Along with the announcement, Ronika has also unveiled the album's lead single along with its accompanying music video for "Principle", an anthemic dance-pop jam of female empowerment that was produced entirely by Ronika herself.

Speaking on the track, Ronika tells The Line of Best Fit:

"'Principle' is about some no-good bat-out-of-hell trying to take your girl for a ride and wont commit his ass and wont even admit to his friends they’re together. It was written after a friend told me about her love life and I was trying to offer some advice about it all. Don’t worry, she’s sacked him off now, and if I ever meet him I will shake his hand politely and then perform that song for him on the spot. I wrote and produced the track myself and it was one of the first I wrote for the album."

Watch the video for "Principle" below.



Pre-order Lose My Cool on iTunes and get "Principle" instantly.

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