Wednesday, September 30, 2015

Etta Bond - Seen And Never Heard

Cambridge-born, London-based artist Etta Bond has has just unveiled the music video for her new single, "‘Seen And Never Heard".

The collaborative release from Etta Bond and Chris Loco combines the silky smooth dulcet tones of Bond’s singing; lyrics which are beautifully balanced between deeply emotional and seemingly innocuous plus a mellow beat that give the song a vibe which is simultaneously intoxicating and chilled out. "‘Seen and Never Heard"’ has been tipped as their sonic epitome of their musical partnership with its 90's reminiscent blissed-out vibes and underlying feminist statement.

Speaking on the video, Etta says:

"Some people might watch this video and miss the message. They might not notice the words. They might judge us, rate us out of 10, objectify us. When you are able to deflect the bullshit people throw at you, when you are able to shrug at people's feeble attempts to define who you are—the strength and power absorbed from that is worth the bullet. This video was not just a chance for us to 'love ourselves the way we are' it was to test ourselves. This was not an egotistical display. It was us, coming together as one. If you can't see past a bunch of naked ladies, you're simply proving my point. And that's fine.

If you can truly see the beauty in others, you'll truly see the beauty in yourself. I hope to give young women a video that will encourage them, and show them how to love themselves, not wish they were somebody else. I want girls to remember and understand that they are in control of their own lives, of themselves. I want girls to know that they are worthy, not inadequate. I want girls to be seen and heard.

Watch the video for "Seen And Never Heard", directed by Mike Gripz’, below.

Premiere via The Fader.

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