Mr. Immature", which achieved mainstream success when it peaked at #5 on the Billboard chart for Canadian Emerging Artist, 27-year-old New York City-based singer/songwriter and producer Stef Lang has today unveiled the music video for her single, "Burn It To The Ground", directed by Giovanni Martins. The single is lifted from her 5-track EP, Arrows, Part 1, released this past October.
Speaking on the video, Stef says:
"I referenced a few videos back and forth with the director and we bounced ideas off of each other in terms of different looks and effects so we came up with the concept together. I wanted it to have some contrast between black and white and some interesting layers in the effects. I also wanted to explore a bit more with hair and makeup, and experiment with different looks. With the director's experience in fashion we got to have a little fun with these ideas and collaborated on creating the shots together."
Watch the video for "Burn It To The Ground" below.
Purchase a copy of Stef Lang's Arrows, Part. 1 EP on iTunes.
Premiere via Galore Magazine.