Eccentric Pop Records and was recorded and produced by Mass Giorgini at his legendary Sonic Iguana Studios. The video was produced by Jeff Antons and features a cameo by former band member Joel Nihlean.
Speaking on the video, The Sweethearts' frontwoman Linette Hernandez tells Punknews.org:
"We finally have an official music video, and we couldn’t be happier with the way it turned out! After having three full length albums, and having played for more than 10 years, we feel that it was long overdue! 'What'd You Say' is a fun song that captures our energy and we really enjoy playing it live. People often tell us that the song gets stuck in their heads, so it made sense to do our first video for this song! We also had an idea for a character in the video, based on the lyrics, 'You've been caught, you dirty little rat'. We found the perfect rat mask for our character and had so much fun running around Austin filming the different scenes. The video captures us in our natural habitat and hopefully will give you an inside peek into our personalities and sense of humor! We filmed the video in the Texas scorching heat, in just two days, and had a blast making it! We had an excellent experience working with video producer, Jeff Antons, who did an amazing job of shooting and editing our scenes!"
Watch the video for "What'd You Say" below.
Pick up a copy of The Sweethearts' Traces of Time album on limited edition opaque pink or translucent lime green colored vinyl here (also available on CD and digital).