Tuesday, October 27, 2015

Allie X - Catch

Since Allie X first appeared online in back in early 2014, the Toronto-born, Los Angeles-based artist’s radio-ready electronic pop and bold visual style have caused waves internationally. Time magazine called "Catch" a perfect pop debut single while Pitchfork likened it to a shot of adrenaline straight to the chest. Even Princess of Pop, Katy Perry jumped on board calling "Catch" her spring jam and tweeting it to her 77 million+ followers.

Having already amassed a cult following of X's here in the US, Allie X’s first UK release is scheduled to drop on November 13th and is accompanied by a new lyric video for lead single, "Catch". The EP also includes "Prime", brand new track "Never Enough" plus a remix for "Catch" by London Producer, Kat Krazy.

Speaking on the release, Allie says:

"I am pleased to be “officially’ releasing my first body of work in the UK. The lyric video for ‘Catch’ is a direct look inside the protagonist's mind. It Xplores the revenge aspect of the lyric more so than any other visual that I have created for the song."

The ‘Catch’ EP is however just a taster of what’s to come, with more new music, paired with Allie X'’s signature style visuals, due out early next year, Allie X is a definite ‘one to watch’ for in 2016. Watch the new lyric video for "Catch", directed by Jungle George, below.

"Catch" is available now on iTunes (UK)
Fans in North America can purchase a copy of her CollXtion I EP here.

Premiere via Popjustice .


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