Thursday, July 14, 2016

DANI - Love U More

Introducing Vancouver-based urban-pop songstress (and former front-woman for alt-pop duo Mickey Loves Mallory) DANI, who has today unveiled her debut single called "Love U More", along with its accompanying music video. Directed by Chad Rook, the video for "Love U More" is a visual story which combines striking metaphors and symbols to represent a time and place when DANI endured the most heartache, pain and anxiety in her life.

Speaking on the track and video, DANI explains:

"There is a deep dark place inside me which comes out when writing a song. The lyrics are reminiscent of a time I felt love for someone even though they were unable to reciprocate. It was such a distinct feeling, as it alluded to unconditional love that love can’t be, unless the one you love; is giving it back. I feel this happens a lot in this day and age. People unable to commit to relationships but are left starving for human connection. This type of love is dangerous and full of allusions.

I used to be in a relationship with a drug addict. I felt the direct push and pull of love. One day he loved me, the next he was out the door looking for his fix. I stayed in the relationship because I wanted to 'save him' and help him get better. I didn't realize giving him all my energy and time was only sucking me dry of my own wants and dreams. I spent many years allowing this person to hold me back from my success and financially being able to launch my career. Whenever I write songs, I revert back to this time as it was such a substantial and revolutionary time in my life. I felt the trivial ups and downs as they crashed through my soul. Although there were heartaches, I learnt how to love myself. Music was my only medicine and with that I feel that was my way of getting through that hell hole i'd put myself in. Any song I write for this project will be with this theme as it's the most harsh part of my life. I believe people can relate to this and want to hear about it. Love is cliche for a reason.

Watch the video for "Love U More" below.

Premiere via GroundSounds.

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