PRMD Music is has just announced their latest initiative called PRMD DSCVR, a platform for exciting new artists to get their music heard. The Stockholm/New York City-based label, which is home to Avicii, Cazzette, Hotel Garuda, k?d, and many others, will release a new single from an up-and-coming artist every two weeks, hosted exclusively on PRMD Music's Soundcloud and Youtube pages. Much like a traditional white label series, PRMD DSCVR will be numbered by release, and will showcase emerging artists with progressive sounds.
For their first release, PRMD DSCVR presents us with Australian collective Namasté and Tinker's new collaborative single called "Cried Wolf". Featuring a stunning vocal from English singer/songwriter Ray, the single's mixture of indie and electronic sensibilities finds Namasté touching on the human experience of betrayal through a sound that simultaneously soothes the soul. With their previous offering "Don't Worry", released earlier this summer on Black Butter Records, having already amassing half a million plays between YouTube and Spotify, Namasté are definitely ones to watch.
Listen to "Cried Wolf" below.
Premiere via Pause Musicale.