Thursday, August 11, 2016

Joy Crookes - Sinatra

At only 17-years-old, South London-based artist Joy Crookes is something of an anomaly for a girl of her age. Born and raised in Elephant and Castle, Joy has had a passion for music since she was young - but whilst many other girls of her age would still be working out where their life might be heading, Joy’s path appears to have been set in stone for a while.

Now following her well-received debut "New Manhattan", Joy returns with her striking second single, "Sinatra", which blends elements of theatrical pop and soul-tinged trip-hop along with subtle touches of brooding R&B to create a sound very much of her own. Produced by Michael Percy, the track stays true to the cinematic, ambitious sound of her debut while once again showcasing her vocal confidence thus delivering a truly sublime performance.

Speaking on the track, Joy says:

"Sinatra' is about a fatal attraction. Most of us can relate to misguided love... being with, or staying with someone who isn't right for you. You can almost become addicted to a person; the ‘Sinatra Charm’ as referenced in the song.” This person has the ability to make to feel like you are the centre of their universe, like they would do anything for you, when in reality, in the next moment they can make you feel completely insignificant. It's a game that gets you mad, but it’s also exciting... it's a game that keeps you hooked.

Listen to "Sinatra" below.

Premiere via The Fader.

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