halfblood earlier this year, Atlanta-based trip hop duo CLAVVS (pronounced "claws"), comprised of four-time Grammy award-winning producer Graham Marsh (CeeLo Green, Bruno Mars, and Ludacris, etc) and writer/vocalist Amber Renee, now return with their striking new single called "Bloom", which also serves as the third track following "Glass Skin" and "Serpentine" to be lifted from their upcoming sophomore album, World Underwater, set for release in spring 2017.
About the new single, Amber Renee says:
"It's ['Bloom'] a song about being a woman and a human being. The whole record is an exercise in repurposing typically feminine evils like sirens and serpents into powerful, beautiful symbols. 'Bloom' is about owning those archetypes and subverting them."
Since the duo's inception, CLAVVS has solidified themselves as the top Atlanta act to watch. After an impressive feature in the international TV series The Music Voyager alongside Janelle Monae (see clip here), the duo was named Best Progress Pop Act by Atlanta's Creative Loafing, who note, "[CLAVVS'] potential for mainstream success is obvious." CLAVVS’ Spotify and Soundcloud have also amassed a total of over 250K+ plays, and their music is frequently played on Atlanta’s top alternative radio stations 99X, WRAS Album88 and Athens' WUOG 90.5. Not to mention, both halfblood singles "Throats" and "Sit You Down" are featured in American Apparel's international in-store playlist, and "Spectre" is included in the in-store playlist for Old Navy. Their songs have also been featured on several Spotify official playlists, including Fresh Finds and Hiptronix.
Listen to "Bloom" below.
Premiere via OpenEars Music