Keyra - In My Shoes

Following the release of her debut single "Life Support" earlier this year via her own label, KEYRILLA, Stockholm-based pop artist Klara Kärrman, aka Keyra, returns today with her new single and music video for "In My Shoes." Written and produced in collaboration with Martin Påhlsson and Mathias Loidimo Siroiney, "In My Shoes" is about all the hours in the studio and the hard work it takes to be an independent artist. The behind the scenes work that no one actually sees because the only thing most people hear is the 3 minutes on the radio. The tagline for the song is: "You couldn't walk a mile in my shoes."

The music video for "In My Shoes" was done in collaboration with the Streetwear company, JD Sports, and fronts a pair of white Nike Airmax 720. Keyra's vision for the video was to create a modern street version of Cinderella. The video focuses on the shoes which has a translucent sole which almost looks like glass and by 3D-animation the pair of shoes is walking around by themselves in the city trying to find it's right owner. The video symbolizes apart from the visually obvious connection to Cinderella also the corresponding meaning behind the song, since Cinderella is the unnoticeable who works hard every day without recognition and therefore represents Keyra (and many others) as an independent very well. Keyra has in a very intelligent way connected her thought behind the song and succeeded to visualize this by the story in the video.

Watch the video for "In My Shoes" below.




"In My Shoes" is available now on all digital platforms. Get it here.

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