Thursday, July 18, 2019

Baker Grace - Sad Summer

After having released her five-track debut EP, Girl, I Know back in early May, 19-year-old New Jersey native Baker Grace is back and better than ever with her brand new single and video for "Sad Summer" which speaks to the introvert in all of us. The passing of the solstice and welcoming of longer, warmer days means more hangs with friends and trips to the beach, but sometimes you just want to be alone and that's cool too. The technicolor, PC Music reminiscent production of the track stands in contrast to the more melancholic lyrics rooted in the lines "Gonna be a sad sad summer, such a bummer / I could be falling in love but baby I don't give a fuck."

The accompanying music video seamlessly correlates to song and Grace's strong visual sensibilities are also echoed in her fashion choices, donning pieces by San Joy, Filles a Papa, Balenciaga, and Margiela. Directed by Darren Craig (Rihanna, Brooke Candy, Hailee Steinfeld, Cher Lloyd) and shot in Los Angeles, the video shows Grace in front of a picturesque yet intentionally contrived beach background where she looks on at Tik Tok stars Dominic Toliver, Kailey Maurer, and Kelianne while they go about enjoying sweets and selfies, unaware of Grace's presence.

Speaking on the track, Baker Grace says:

"'Sad Summer' is an anthem for the people who need a break from social media, the pressure to be happy all the time, to look good all the time, and to always be doing something 'cool.'"

Watch the video for "Sad Summer" below.




"Sad Summer" is available now on all streaming platforms. Get it here.

Premiere via PAPER Magazine.

Follow Baker Grace on Facebook, Twitter & Instagram.

No comments:

Post a Comment