Less than week since releasing her new single, "Before The Storm", 20-year-old Los Angeles-based artist Arielle Sitrick, aka r e l, who calls her sound evoca-pop (evocative pop) returns today with the track's accompanying music video, directed by Braulio and Jose Espinoza. "Before The Storm" was produced by Travis Bunn and Bill Burke and serves as the first taste of r e l's forthcoming full-length album, which is due for release early 2016.
Speaking on the track, r e l says:
"I find myself lacking words to express its motives and importance... because we - as a society - are so lacking in girl power, in words to encapsulate girl power. We are magical, all of us, and it's so easy to forget that when we are inundated with depowering narratives. But we are powerful. 'Before the Storm' is the enchantress, goddess, you-don’t-want-to-fuck-me-over-but-you-maybe-already-have song. It's otherworldly but it is also very of the world—storms are earthly phenomena, so as dangerous and tumultuous as they are, they're necessary. A storm is never the end of the world, but it shakes things up; it's incredibly powerful. That’s what this song is about. It is about shaking up your perception. It’s about equal power of both people in every relationship."
Watch the video for "Before The Storm" below.