Thursday, June 30, 2016

Zolita - Holy

21-year-old New York City-based alt-pop songstress Zolita has just unveiled the music video for "Holy", the latest single to be lifted from her debut EP, Immaculate Conception, self-released last year. Directed by Zolita herelf along with Jake Saner, the video for "Holy" serves as a short film centered on a patriarchal dystopian schoolhouse and the girl who risks it all to start a revolutionary anti-cult that Zolita refers to as The Cult Of Girls. "Holy" is a launching pad for Zolita's aesthetic world and goals for a political and social movement.

Speaking on the track, Zolita says:

"'Holy' was written from a place of unrequited love which to me has always felt like a form of religion. The concept of sacrificing yourself for who you love and apotheosizing that person is an idea I really resonate with."

As for the video, she goes on to explain:

"I think music videos are the most impactful way to articulate an idea to a large group of people. After I saw how my first music video 'Explosion' was able to establish a community based on one shared experience, I realized I needed to continue telling stories disenfranchised people could identify with, stories that would have resonated with me growing up. The music video is about a girl in a dystopian patriarchal schoolhouse who goes on to lead a rebellion alongside the girl she loves. Given the recent political climate, I feel incredibly lucky to have made a video that covers the idea of escaping oppression let alone embracing same-sex relationships. The severity of the video's conclusion was the most challenging to shoot for everyone involved. But I knew it was thematically crucial because ultimately this is a story of a girl who sacrifices everything for what she believes in. In the end, not only is she immortalized, but so are her ideas. She teaches the other girls something that transcends herself and ultimately plants the seeds for further overthrow of an unjust system - and the birth of a cult of girls."

Watch the video for "Holy" below.

"Holy" is available now as a free download. Click here.

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