Friday, October 21, 2016
Shaefri - Pixelate
To coincide with the the release of her new single, Shaefri has also shared its accompanying music video, which was directed by Gundeep Anand, edited by prestigious production house, The Mill and supported by renowned Director of Photography, Tom Elliot (A$AP Rocky). The video is unique in the sense that it was brought to life by 40 fans who wanted to create a visual aesthetic that’s equally as haunting as the music itself. The concept is forward-thinking as it focuses on how 'pixelating' can be taken out of context to represent emotions and relationships. The core message to be taken from the video is that sometimes we need to take a leap of faith and break free from all of our constraints and everything we know in order to rebuild ourselves as an image that is actually complete.
Watch the video for "Pixelate" below.
"Pixelate" is available now on iTunes.