Friday, October 21, 2016

Shaefri - Pixelate

Influenced by her mixed Irish-Egyptian heritage, 22-year-old London-based electronic-pop artist Shaefri has today unveiled her pulsating new single called "Pixelate", which also serves as the the title track of her forthcoming EP, due for release in early 2017. Darker than Shaefri's previous work, "Pixelate" provides the perfect platform for lyrics that confront the growing pains of love, lust, and letting go. Her lyrics hit hard with cutting imagery, intense emotion, and seductive hooks that linger in the mind as it wonders over nights gone by. This is music that is unapologetic, affronting, and affirmative. Strength surges through every beat with a lesson in each line from Shaefri, the ever dominant and enchanting narrator.

To coincide with the the release of her new single, Shaefri has also shared its accompanying music video, which was directed by Gundeep Anand, edited by prestigious production house, The Mill and supported by renowned Director of Photography, Tom Elliot (A$AP Rocky). The video is unique in the sense that it was brought to life by 40 fans who wanted to create a visual aesthetic that’s equally as haunting as the music itself. The concept is forward-thinking as it focuses on how 'pixelating' can be taken out of context to represent emotions and relationships. The core message to be taken from the video is that sometimes we need to take a leap of faith and break free from all of our constraints and everything we know in order to rebuild ourselves as an image that is actually complete.

Watch the video for "Pixelate" below.

"Pixelate" is available now on iTunes.

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